Vividhata, meaning diversity in Sanskrit, is the dream project of Arti, an accomplished physicist and a passionate advocate for building equitable workplaces. With roots in both India and Australia, she has long believed in the philosophy of Profit with Purpose - that businesses should not only thrive financially but also foster equity, diversity, and inclusion (EDI) at their core.
When Arti approached me, it wasn’t just about designing a logo or website - it was about crafting a brand identity that itself embodied inclusion. From the visual identity and visiting cards to the website design and development, every detail needed to be thoughtfully designed to reflect the principles Vividhata stands for.
The logo had to be neutral, friendly and immediately understandable to all.
Inspired by brands like Logitech and Mastercard, who moved towards lowercase typography to soften their identity, I applied the same logic.
Using a lowercase font, the logo feels approachable and human - reflecting Vividhata's mission to simplify and demystify complex EDI concepts.
Logo Details:
Two neutral human figures, subtly forming the ‘i’ - designed free of gender cues.
The figures stand for awareness, inclusion, and equality.
Color Palette:
Purple, Pink, and Yellow - chosen using a colour blind -friendly chart, ensuring high contrast and visibility.
These colours visually represent energy, empathy, and balance, core to the brand’s message.
Visiting Cards:
Designed with braille-printed information to make essential details accessible to individuals with permanent blindness.
Visual simplicity maintained, with the brand colors and neutral icons.
Overall Visual Language:
Minimal, clean, universally relatable.
Icons free of stereotypical representations—focused purely on neutral, human-first visuals.
Vividhata’s website was not just about information - it was about creating a digital space free of barriers. This was also the first website I developed end-to-end, and accessibility became the guiding principle.
Key Features:
WCAG Compliance:
Integrated accessibility plugins offering:
Text resizing, grayscale toggle, high-contrast mode
Full keyboard navigability
Clear headings, readable fonts, and structured content
Proper alt-text for all images
Screen reader-friendly design
Multi-Language Translation:
A built-in translator allows visitors to access content in various languages including Arabic, Chinese, French, Dutch, German, and more.
Simple, Minimal Layout:
The website design follows the brand's approachable and human identity—no clutter, clean navigation, strong contrasts.
We wanted to avoid the mainstream visuals of “coloured hands” often used to represent diversity. Instead, we searched for something more universal yet fresh.
Solution:
The hero section features an image of coffee cups in varying shades - from black coffee to milky coffee - symbolizing diversity in a relatable, everyday way. It's subtle, warm, and carries the message without clichés.
