When Parshva, the founder of Hridaan, approached me, he carried with him not just an idea - but a legacy. Coming from a family that had been in the tea business since 1942, he wanted to take that heritage and build something new, something personal. He needed a name, an identity, and a complete brand system that could bring this vision to life.
This wasn’t about trial and error. The product quality was already exceptional. What was missing was a brand that felt as premium, warm, and rooted as the tea itself. That’s where I came in - to create the name, visual identity, packaging, and website that would make Hridaan stand out.
Naming is always tricky - subjective, emotional. But through conversations, it became clear that Parshva’s love for tea wasn’t just about the product. It was about the love he wanted to pour into every cup.
That led us to Hridaan, meaning “Gift of the Heart.”
It instantly gave the brand a personal, emotional foundation.
The name reflects:
1. The passion behind the product
The legacy and care passed down through generations
The belief that tea is not just served - it’s given, with warmth
The brand needed to communicate luxury without feeling distant. The logo is inspired by the tea picker - the real heroes behind great tea - hands joined in humility, wearing a hat with a small heart.
Surrounded by tea leaves in a circular emblem, it reflected:
1. Craftsmanship & care
2. Heritage & tradition
3. A nod to the product’s origins
The color palette was intentionally kept black and gold - universal signals of premium quality.
For the website and accents, after discussion with the client, we introduced deep green to ground the brand, creating a balance between luxury and organic authenticity.
For the daily-use pouches, the packaging is simple, bold, and colour-coded by flavour:
1. Orange – Bombay Cutting Chai
2. Red – Masala Chai
3. Olive Green – Elaichi Chai
4. Gold – Gold Select
5. Green – Green Tea
Each pouch featured:
a. A prominent white tea cup on a wooden table, with steam forming a heart - making the brand instantly relatable.
b. Clean, bold typography - ensuring flavours were easy to spot.
For premium gifting boxes an illustrated version of the tea picker character.
This made the boxes feel more exclusive.
The colour schemes matched the pouches, keeping the brand consistent across products.
Website
The website is designed and developed on Shopify, keeping it:
Minimal and easy to navigate
Dominated by a deep green and gold palette, reinforcing premium aesthetics
Product packaging was displayed with transparent backgrounds, allowing them to pop and immediately draw attention.
Even the website content and tone reflected the brand's simplicity and quality.
