Add Value Agencies is a B2B brand that deals in agrochemicals, beauty, and specialty ingredients. They’ve been around since 2006 and have built a solid reputation in the industry - especially as exporters and distributors.
While the business had grown over the years, the website hadn’t. They had an old site that didn’t really reflect where they were now. It wasn’t meant to bring in sales or SEO traffic. The goal was simpler:
“If someone asks what we do, we should be able to send a link that explains it well.”
That’s where the work began.
There wasn’t a need for a flashy site or overcomplicated design. The brief was about clarity and presentation. It had to look clean, modern, and professional—but still be easy for them to update and maintain on their own.
Wix was the preferred platform, which meant working within a template—but still making sure the site felt curated, intentional, and clear. Everything from the section structure to the words, icons, colors, and images had to be carefully chosen to fit their tone and purpose.
We started with a simple sitemap - covering who they are, what they do, the industries they serve, and a way to contact them. The layout is minimal and to the point, but still feels fresh and structured.
All the content - from headlines to short descriptions - was rewritten for clarity, and the tone was kept formal but friendly. Icons and visuals were added sparingly, just to support the information, not distract from it.
Even with a template-based build, the goal was to make the site feel like it had been thought through - which it was. It now gives Add Value a link they can confidently share at exhibitions, meetings, or over email - where people can quickly understand what they do, and get in touch if they need to.
